Screening Matters
The National Screening Unit newsletter
March 2016
In this issue:
New consumer website in development for cervical and breast screening
In mid-2016 the National Screening Unit hopes to rollout a new consumer friendly website for breast and cervical screening. The website will be written in plain English and will help remove some of the barriers women have to screening.
The website will also be accompanied by a social marketing campaign and new consumer resources to help increase screening rates especially for under-screened and un-screened women.
The new website, social media and consumer resources are being designed with the help of advertising agency FCB. FCB has worked with a number of public sector organisations including the Fire Service, Maritime New Zealand, and the Health Promotion Agency on campaigns including 'Yeah Nah,' 'Not Beersies,' and depression awareness featuring John Kirwan.
The current NSU website will be retained and will focus on information for health professionals.
To receive the Screening Matters newsletter by email, fill out our sign-up form.
Page last updated: 30 March 2016