Cervical Screening Awareness Month: Cervical screening - the best not nice thing you can do!

This year's campaign is particularly aimed at encouraging young Māori, Pacific and Asian women to get screened.
This year's campaign is particularly aimed at encouraging young Māori, Pacific and Asian women to get screened.
New Zealand has one of the world’s best cervical screening programmes, due in no small part to the ongoing efforts of the screening workforce. We took on board your feedback about last year's Cervical Screening Awareness Month (CSAM) and are taking a different approach for 2015.

This year, Cervical Screening Awareness Month is focused on celebrating the success of the programme – while acknowledging that, while cervical screening might not be the nicest thing in the world to have done, it can save your life. The campaign is particularly aimed at encouraging young Māori, Pacific and Asian women to get screened.

CSAM will be promoted actively on radio stations. Popular radio celebrities (K'Lee from MaiFM, Jo Cotton from More FM, Tarsh from Flava, Polly from The Hits and Megan and PJ from ZM) will encourage women to attend screening and cervical screening information will feature prominently on the stations’ websites.

Stations will offer pamper prizes associated with the cervical screening messaging, and everyone who enters the competition to win prizes will receive a text reminding them to get screened. A Facebook page will promote cervical screening, and across the country, women will share their screening success stories in local media.

We will also be providing some new promotional material. Every general practice, primary health organisation (PHO), independent service provider (ISP) and Family Planning clinic will receive a letter and copy of the new cervical screening promotional poster. CSAM T-shirts will be provided to ISPs and PHOs via regional coordinators. 

Thank you in advance for your support of Cervical Screening Awareness Month!

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Page last updated: 31 August 2015