Feedback sought on Cervical Screening Awareness Month

Cervical Screening Awareness Month promotional poster
Please give us your feedback on Cervical Screening Awareness Month.
September was Cervical Screening Awareness Month (CSAM).

As in previous years, the National Screening Unit undertook national radio advertising, and provided posters, other media resources and small incentives for local promotions to help encourage women, particularly those in our priority groups, to get up-to-date on their cervical smears.

We'll soon be doing a campaign evaluation so are keen to get feedback about the campaign from providers and others interested in cervical screening. The evaluation will inform our future approach to CSAM in particular, but also to other cervical screening programme activities. We'll be contacting providers soon, or anyone can email emma_prestidge@moh.govt.nz.

There are a few things we already know that will feed into the evaluation, including:

  • some very positive comments about the campaign's focus on whānau and loved ones 
  • improving timing and other aspects of distribution for promotional materials
  • the related activity we get from radio stations on their Facebook pages can be a great way to spread the word. Hundreds of people ‘liked’ or shared CSAM-related posts and women urged other women to get up to date.

There's still more work to be done but we'd like to thank everyone who played a role in supporting CSAM.

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Page last updated: 29 October 2014