Bowel screening national multi-media campaign

Work has begun on a multi-media campaign aimed at promoting public awareness about bowel screening and on increasing participation, particularly for eligible Māori and Pacific people.

The national campaign will seek to complement and enhance the comprehensive work already underway locally and regionally, and to tap into the insights and learnings from kaimahi. The National Bowel Screening Programme (NBSP) recognises that local providers know their communities and have already set up successful networks.

A campaign manager has been engaged, and we are currently convening a campaign advisory group. This group will have broad sector representation, including from the Māori bowel screening and Pacific bowel screening networks, regional bowel screening centres, the Māori Monitoring Equity Group and from consumers. There will also be strong clinical input. We will have begun approaching potential group members, so we can begin defining and shaping our kaupapa before engaging a creative agency. 

A request for proposal for a creative agency will go out in September, and we hope to have a provider in place and creative development underway before Christmas. The campaign will launch in April/May 2022. Separately, we plan to undertake some increased promotion of the NBSP in early 2022, to mark the completion of the national roll out.

Page last updated: 23 August 2021