Sunday, 17 August 2008

New BreastScreen Aotearoa Campaign Launches

The new communications campaign for BreastScreen Aotearoa launched on August 17. The campaign aims to encourage women, particularly Maori and Pacific women, to go for two-yearly breast screening. 

The television, radio and print advertisements feature the story of June Northcroft Grant, a breast cancer survivor, Jack Thatcher, who lost his mother to breast cancer and the Reverend Perema Leasi who urges Pacific women to undertake regular breast screening given their increased risk of dying from breast cancer.

The advertisements will be run in places where Maori and Pacific women are most likely to see them, and include TV3, Maori Television, iwi radio stations, Nui FM radio network, Mana Magazine, Tu Mai, and Spasifik. A public relations campaign will encourage media to include stories wherever possible – in news stories, on talkback radio etc.

The commercials can be viewed on the BreastScreen Aotearoa section of this website.