Monday, 16 June 2008

New Communications Campaign for BreastScreen Aotearoa

On 17 August 2008, a campaign to encourage women to have regular breast screens will begin.

The current BSA “Celebration of Women” campaign – which includes several television commercials – has been running since 2002, with some of the material being originally featured in a video made in the 1990s. 

The NSU believes it is time for a new campaign with fresh, relevant images and strengthened messages around the importance of screening in reducing deaths from breast cancer.

The goals of the new campaign are to raise awareness of breast screening, increase calls to the 0800 number and support the programme and providers in their efforts to reduce the number of women who die of breast cancer. The campaign will focus on Maori and Pacific women who are higher risk of dying from the disease.

More information about the campaign can be found under the BreastScreen Aotearoa section of the website.