Communications campaign 2007
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home > for health professionals > national cervical screening programme > communications campaign 2007
Print this pageCommunications campaign 2007
On 18 September 2007, a campaign to encourage women to have regular cervical smears as part of the National Cervical Screening Programme will be launched.
The campaign will have a strong focus on Māori and Pacific women because of their higher rates of cervical cancer and lower rates of cervical screening. Information will also be provided to Asian women.
The campaign has been developed to complement existing work carried out by Providers, with the overall aim of increasing the number of Māori and Pacific women who have regular cervical smears as part of the Programme.
Advertising will take place across all media, with eight separate television advertisements being developed for the campaign. These will be complemented by radio and press advertising and public relations.