You are here:
- Antenatal HIV Screening
- Antenatal Screening for Down Syndrome and other conditions - Quality Improvements
- Breastscreen Aotearoa
- National Cervical Screening Programme
- Newborn Metabolic Screening Programme - heel prick test
- Universal Newborn Hearing Screening Programme
- Screening Programmes Media
National Cervical Screening Programme TV Commercials
Phase 3
September marks the launch of three new National Cervical Screening Programme (NCSP) television commercials. The NCSP communications campaign was launched in 2007 to increase rates of cervical screening, particularly among Maori and Pacific women. It has delivered outstanding results over a sustained period, increasing awareness and discussion and programme enrolments. These results are an endorsement of the hard work carried out by all those involved with the programme.
The key messages from the new commercials are:
- Encourage the women you care about to go for their smear tests.
- Don’t let embarrassment/shyness stop you from going for your smear test, it’s such an important health check and could save your life.
- You will feel a sense of achievement after you have had your smear.
The new commercials build on the 2007 campaign, and signal the start of a new phase. They are being used with the top four performing ads from the previous campaign, which will continue to run.
-
Celebrities
Don’t let embarrassment/shyness stop you from going for your smear test, it’s such an important health check and could save your life.
Watch media
-
Te Reo Maori - Celebrities
Don’t let embarrassment/shyness stop you from going for your smear test, it’s such an important health check and could save your life.
Watch media -
Socks
You will feel a sense of achievement after you have had your smear. It could save your life.
Watch media -
Te Reo Maori - Socks
You will feel a sense of achievement after you have had your smear. It could save your life.
Watch media -
The Lunchroom
Encourage the women you care about to go for their smear tests.
Watch media -
Te Reo Maori - Lunchroom
Encourage the women you care about to go for their smear tests.
Watch media
Phase 2
The following six commercials make up phase two of our campaign. These commercials were designed to motivate and empower women to go for their smear tests and to encourage and support other women in their lives to do the same.
-
Missing Mum
Around 60 New Zealand women a year die of cervical cancer. But it can be prevented. Have a smear test – for you and your whānau
Watch media -
Go for us
If you haven’t had a cervical smear test in the last three years, do it now. It could save your life. Go for you and go for your whānau.
Watch media -
Te Reo Maori - Missing Mum
Around 60 New Zealand women a year die of cervical cancer. But it can be prevented. Have a smear test – for you and your whānau
(Maori TV)
Watch media -
Te Reo Maori - Go for us
If you haven’t had a cervical smear test in the last three years, do it now. It could save your life. Go for you and go for your whānau.
(Maori TV)
Watch media -
Eyes Closed
You can stop cervical cancer before it starts by having a smear test every three years. It could save your life.
Watch media -
The Van
Get together with the women you care about and make an appointment for a cervical smear test. You could help save their lives.
Watch media
Phase 1
The following six commercials make up phase one of the National Cervical Screening Programme campaign. The commercials were designed to increase awareness and understanding of cervical cancer and cervical screening. They aimed to encourage women to talk about smear tests and to remind them of the importance of staying healthy not just for themselves but for their families and whanau.
-
Health Worker
You’ve got to have a smear test when you are well, to stay well. No woman should die of cervical cancer – not one
Watch media -
Lillian's Story
After nine years of putting it off, Lillian went for a cervical smear test. They found something, she had treatment, and now she’s fine. She says to all wahine, have a cervical smear test
Watch media -
Te Reo Maori - Health Worker
You’ve got to have a smear test when you are well, to stay well. No woman should die of cervical cancer – not one
(Maori TV)
Watch media -
Te Reo Maori - Lillian's Story
After nine years of putting it off, Lillian went for a cervical smear test. They found something, she had treatment, and now she’s fine. She says to all wahine, have a cervical smear test
(Maori TV)
Watch media -
The Table
Having a smear is no big deal. Do it to stay healthy for the kids
Watch media -
The Beach
A cervical smear test every three years can stop you getting cervical cancer. Go for your life.
Watch media
- Home
- Site map
- Contact
- Feedback
- Glossary
- Ministry of Health (opens in a new window)
- Disclaimer
- Privacy
- Copyright
- Accessibility
© National Screening Unit 2009
- Screening Programmes
- Antenatal HIV Screening
- Antenatal Screening for Down Syndrome and other conditions - Quality Improvements
- Breastscreen Aotearoa
- About the programme
- BreastScreen Aotearoa Communications Campaign 2008
- About breast screening (mammograms)
- Who should have a mammogram
- Where to have a mammogram
- What is breast cancer?
- Your results
- Recalled for assessment
- Frequently asked questions
- BreastScreen Aotearoa Resources
- Resources in other languages
- Personal stories
- National Cervical Screening Programme
- About the programme
- Cervical Screening Awareness Month 2010
- Cervical Screening communications campaign
- What is cervical screening
- Who should have a smear test
- Where to have a smear test
- Your results
- Colposcopy
- Frequently asked questions
- National Cervical Screening Programme Resources
- Personal stories
- What is cervical cancer
- Newborn Metabolic Screening Programme - heel prick test
- About the Newborn Metabolic Screening Programme
- What are we screening for?
- Taking the blood sample
- Your baby's screening test results
- Storage and uses of leftover blood spots
- Informed consent
- Frequently asked questions
- Personal stories
- Newborn Metabolic Screening Programme Advisory Group
- Resources
- Contacts
- Universal Newborn Hearing Screening Programme
- Screening Programmes Media
- Future Initiatives
- Publications
- News
- About Us
- For Health Professionals
- Antenatal HIV Screening
- Antenatal Screening for Down Syndrome and other conditions - Quality Improvements
- BreastScreen Aotearoa
- National Cervical Screening Programme
- Newborn Metabolic Screening Programme
- Universal Newborn Hearing Screening Programme
- Antenatal & Newborn Screening Education Modules
- Ordering resources
- Information Requests
- Recommended links
- Employment opportunities
- Feedback
- Events
- Sitemap
- Privacy
- Glossary
- Feedback
- Disclaimer
- Copyright
- Contact
- Search
- Accessibility