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National Cervical Screening Programme TV Commercials

Phase 1

The following six commercials make up phase one of the National Cervical Screening Programme campaign.  The commercials were designed to increase awareness and understanding of cervical cancer and cervical screening. They aimed to encourage women to talk about smear tests and to remind them of the importance of staying healthy not just for themselves but for their families and whanau.

  • Health Worker

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    You’ve got to have a smear test when you are well, to stay well. No woman should die of cervical cancer – not one

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  • Lillian's Story

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    After nine years of putting it off, Lillian went for a cervical smear test. They found something, she had treatment, and now she’s fine. She says to all wahine, have a cervical smear test

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  • Te Reo Maori - Health Worker

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    You’ve got to have a smear test when you are well, to stay well. No woman should die of cervical cancer – not one

    (Maori TV)

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  • Te Reo Maori - Lillian's Story

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    After nine years of putting it off, Lillian went for a cervical smear test. They found something, she had treatment, and now she’s fine. She says to all wahine, have a cervical smear test

    (Maori TV)

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  • The Table

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    Having a smear is no big deal. Do it to stay healthy for the kids

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  • The Beach

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    A cervical smear test every three years can stop you getting cervical cancer. Go for your life.

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Phase 2

The following six commercials make up phase two of our campaign.  These commercials were designed to motivate and empower women to go for their smear tests and to encourage and support other women in their lives to do the same.



  • Missing Mum

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    Around 60 New Zealand women a year die of cervical cancer. But it can be prevented. Have a smear test – for you and your whānau

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  • Go for us

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    If you haven’t had a cervical smear test in the last three years, do it now. It could save your life. Go for you and go for your whānau.

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  • Te Reo Maori - Missing Mum

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    Around 60 New Zealand women a year die of cervical cancer. But it can be prevented. Have a smear test – for you and your whānau

    (Maori TV)

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  • Te Reo Maori - Go for us

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    If you haven’t had a cervical smear test in the last three years, do it now. It could save your life. Go for you and go for your whānau.

    (Maori TV)

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  • Eyes Closed

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    You can stop cervical cancer before it starts by having a smear test every three years. It could save your life.

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  • The Van

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    Get together with the women you care about and make an appointment for a cervical smear test. You could help save their lives.

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